For this unit we will be producing a dub step styled music video. Dub step is a genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overpowering bass lines and reverberant drum patte
rns, clipped samples, and occasional vocals due to the fact that the genre is mainly known for its lack of vocals and high base. The earliest dub step releases date back to 1998 and were darker, more experimental, instrumental dub remixes of 2-step garage. However Dub step became an uprisinggenre in the year 2001 as it was originated by DJ’s mixing electronic music with grime. In the year 2003 the popularity of the genre grew substantially and was on air on BBC1 radio. The genre was receiving extensive coverage and was featured in music magazines such as the Wire and online publications such as Pitchfork media which allowed the population of dub step to grow even higher. The reputation of dub step has grown considerably over the years and in 2005 the genre brought grime DJs to the fore of the lineup. Building on the success of Skream's grimey anthem "Midnight Request Line," the hype around the DMZ night and support from online forums (notably dubstepforum.com)and media, the scene gained prominence after former Radio 1 DJ Mary Anne Hobbs gathered top figures from the scene for one show, entitled "Dub step Warz. The show created a new global audience for the scene, after years of exclusively UK underground buzz. Dub step has continued to nurture and today many new and popular songs are remixed into Dub step similar to the song that our group has chosen to use for our music video.The song that our group chose to create the music video is created by Professor Green called "In the jungle". Professor Green (Stephen Paul Manderson) was born 27 November 1983 and made his debut in 2006 by making a mix tape called "Lecture#1". After his first record label, The Beats went under he produced on his own an EP called The Green EP. Professor Green went on tours with the artist Lilly Allen and this allowed him to become more established and known with the public. Soon after he was signed to Virgin Records and created song with Lily Allen. In 2010 Professor Green released his first album called "Alive till I'm Dead" which featured guest vocals from Lilly Allen, Emeli Sandé, Fink, Labrinth which helped him
to get more established in the music industry.Professor Green was brought up Hackney East London and was raised by his Grandmother. He lived tough up bringing as he was abandoned by his mother and also lost his father. This influenced him to create music that would have his past experiences in Hackney which eventually developed into the genre Rap. His target audience is mainly aimed for teenagers since most of his music has to do with the dangers of streets. Green was physically attacked in a night club on 23 May 2009 in Shoreditch which caused him to stay in hospital for several days. The attack allowed him to gain more popularity as now he is talked about as one of the few artist who has survived a fatal incident along with artists such as Sean Kingston.The song that our group has chosen is the dub step version of his original video "In the jungle". The dub step version has similarities to the original video however you can hear the distinctive differences between them. We though as a group that the song is very good as it has no video and it brought a lot of ideas for each of us to share amongst each other. In our song only the chorus of the song is been mentioned. The Dub step version of the original song follows the key codes and conventions of the genre in which it has a two-step beat and also it has hardly any vocals. The song is mainly about how rough and dangerous the area Hackney is. In the original video we see acts of violence and weapons. Professor Green as compared the streets of Hackney to the jungle due to the fact that it is wild "Its wild round ere, you don't wanna spend the night round ere, when your out here in this jungle". This connotes that the the people in hackney at night are ruthless and crazy. He uses a lot of metaphors to describe the lifestyle that he has in Hackney.
Usually most rappers in their music videos would like to have luxarious items such as cars, big mansions, chains etc such as 50 cent and Snoop Dog. However he uses the realism of the world f
or example flats and gang members. For our music videowe thought that it would be good to follow that type of convention for example an establishing shot of a bar. As a group we thought it would be a good idea if the main cast should wear urban clothing etc. hoodies, tracksuits or era hats. We also thought that filming our first scene in a deprived or depressed area would be ideal, places such as whitechapels or soho.
