Forms and Conventions
Genre conventions:
A music video is a great way of promoting the artist and there music, but it is also a form of entertainment for the public. As a group we decided to look at music videos from YouTube to get ideas and inspiration for our own music video. We looked at a range of different types of music videos in class.
Genre style:
There are different types of music video. Not all music channels have a particular style. If you watch these music channels over a period of time you will be able to identify with the characters in the different genre. Music video’s have mise-en-scene, teams, performance, camera and editing styles.
Camera Work:
The camera normally follows the performer which makes the audience feel that they are watching a live performance or make them feel like they are there with the performer. There are a lot of close ups and the lighting is used to focus on the stars face. Record labels will demand the need for lots of close ups of the artist.
Sound Track:
Normally in music videos the lyrics are on the sound track, in the opening and closing sequence. The back ground music is on the sound track. And this can be diagetic sound and non diagetic sound. The lyrics and visuals have to be in perfect sink with each other for the music video to work. The lyrics and visuals illustrate what’s going on in the video.
Editting:
Normally the editing is fast cut as they have to fit everything in a small amount of time. Some videos have a slower pace and the transitions between two scenes are smooth. Some of the music video used special effects like CGI which they use in blockbuster movies
Genre conventions:
A music video is a great way of promoting the artist and there music, but it is also a form of entertainment for the public. As a group we decided to look at music videos from YouTube to get ideas and inspiration for our own music video. We looked at a range of different types of music videos in class.
Genre style:
There are different types of music video. Not all music channels have a particular style. If you watch these music channels over a period of time you will be able to identify with the characters in the different genre. Music video’s have mise-en-scene, teams, performance, camera and editing styles.
Camera Work:
The camera normally follows the performer which makes the audience feel that they are watching a live performance or make them feel like they are there with the performer. There are a lot of close ups and the lighting is used to focus on the stars face. Record labels will demand the need for lots of close ups of the artist.
Sound Track:
Normally in music videos the lyrics are on the sound track, in the opening and closing sequence. The back ground music is on the sound track. And this can be diagetic sound and non diagetic sound. The lyrics and visuals have to be in perfect sink with each other for the music video to work. The lyrics and visuals illustrate what’s going on in the video.
Editting:
Normally the editing is fast cut as they have to fit everything in a small amount of time. Some videos have a slower pace and the transitions between two scenes are smooth. Some of the music video used special effects like CGI which they use in blockbuster movies
Mise en Scene:
The mise-en-scene varies between the different genres of music videos. The more famous the stars can afford to have the dances, customs, make up, props and different locations. Different music styles have different atmospheres. The clothes and makeup of the artist are also a lot different.
Intertextuality:
Intertextuality can be the music and lyrics that are mixed together to create more meaning in a music video. In some music video’s they can show products which are aimed to the audience to buy for example they could wear pacific brand of clothes. It is like advertising in a music video, the artist can also make money from this and the brand will make money from the audience from the audience buy their products.
Style of Presentation:
There are three styles of presentation in music videos, which are performance, narrative or concept. When there is narrative in a music video like there is in poems, it is not often complete and sometimes fragmentary. In most performances in music videos the dances will be choreographed. These videos can be cut between narrative and performance. Sometimes the artist will be a big part in the story with an acting role or can even be the narrator himself. Quit often in live band performances they will show different instruments being played to really give you the live feeling.
The mise-en-scene varies between the different genres of music videos. The more famous the stars can afford to have the dances, customs, make up, props and different locations. Different music styles have different atmospheres. The clothes and makeup of the artist are also a lot different.
Intertextuality:
Intertextuality can be the music and lyrics that are mixed together to create more meaning in a music video. In some music video’s they can show products which are aimed to the audience to buy for example they could wear pacific brand of clothes. It is like advertising in a music video, the artist can also make money from this and the brand will make money from the audience from the audience buy their products.
Style of Presentation:
There are three styles of presentation in music videos, which are performance, narrative or concept. When there is narrative in a music video like there is in poems, it is not often complete and sometimes fragmentary. In most performances in music videos the dances will be choreographed. These videos can be cut between narrative and performance. Sometimes the artist will be a big part in the story with an acting role or can even be the narrator himself. Quit often in live band performances they will show different instruments being played to really give you the live feeling.
