The Spine/ Back Cover First draft

This is the spine that I have created on Photo shop for my print production work. I have used similar text that was used on the front cover to make it flow. Each of the colour fonts were chosen carefully as I needed to make sure that they were clearly seen due to the dark background. The background of both the front cover and the spine are almost almost alike to give it continuity.

Characterisation

Characterisation is an essential part of making a music video. It allows the audience to understand the genre of the music video and also understand the role of the artist. I have researched and analysed several characteristics of different artists so that I could have an Idea of what kind of characteristics I would like my actor in the music video to have. I have looked at artists with different genres so that I could know the full code and conventions for each. I focused on a specific music video that would help me decide on the type of characteristics I would like my actors to act.

Characteristics

The two videos have their similarities that contribute towards my music video due to the gangs and a death of a character:

Copyright

Letter

Digipak Magazine Advert second draft

this is my second draft of the Digipak magazine advert, it incorporates many techniques used in other music adverts however i believe that it can be improved further by including more images that relate to the music video as well as changing the font style to match the style of music better.

Digipak Front Cover Draft

I have made a sketch of what the front cover and the spine of the digipak may look like. I took the image of the magazine advert that I had sketched earlier and put it as the front page. I did some research on the type of designs that CD cases have and from this I have learnt that the image of the spine and the front cover are different as in the artists are doing a different pose to make it unique. I thought it would be a good idea to follow that code and convention and sketch the same person on the front cover but sketch him doing a different pose. This way the audience can differenciate the difference between the spine and the front cover. Moreover from my research of Digipaks I noticed that every CD case has th barcodes at the spine rather than at the front. Again this is done to differenciate the front cover and the spine. In my sketch I also put the barcode at the back to let the audience know that that is the spine.

Leaflet Draft Design

digipak research

Digipak
Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI World Ltd., an Atlas Holdings company.

Features
Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.
Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot"rather than a full plastic tray.

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Such packaging is less resistant to abrasion than jewel cases, so it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.

Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

Digipak with recycled tray made from sugarcane

Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Another one goes one step further by totally eliminating the plastic tray and replacing it with a paper tray made from sugarcane and egg carton. Many printers use recycled or sustainable material for the board stock.

Historically, Digipak was only available in large quantities. However, AGI has recently introduced a new product called digipak i-create for the consumer market. Digipak i-create is a web-supported concept that is aimed at music, photo and creative markets.

History
IMPAC Group, Inc. originally owned the Digipak trademark. That company was acquired by MeadWestvaco (MWV) in 2000 and folded into its AGI Media division. Following this acquisition, the Digipak name and designs were licensed to manufacturers around the world. MWV sold AGI Media to Atlas Holdings in 2010.

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