29 January 2012
Code and Convention and Branding
Additional Research on Digipaks
Here is a CD digipack for the music artist Tinie Tempah. The front of the front cover is very similar to other digipacks in terms of the context of the page; there is a huge image of the artist in the middle of the cover. This is done to attract the target audience attention. In addition it also has the album title at the top of the cover. As you can see the style and colour on both the front and the spine is very similar, this allows continuity. It helps the image to flow. Moreover the style of font used for both front and spine are again the same. The image gives a convention of R&B genre due to the artist’s poses and fashion sense. The shine and sparkle around the artist connotes that he is a huge star and is a very popular artist. This art style on the artist’s front cover and spine is also highly representative of the R&B genre large 
bold bright fonts followed by a fairly dark background.
The glasses and the watch and bracelet that he is wearing demonstrate that the artist is a typical R&B music artist and he is very rich. This will allow his target audience to follow his trend and this would attract more audience. The image of Tinie Tempah’s arms wrapped around a city is very significant because this connotes that he can influence a lot of people with his style of music and in his way gain more popularity.
The spine continues the style presenting only vital information such as the artist’s name and the album title. The place where they displayed the artist’s name and the album title are on both sides of the spine, some of the other digipacks that I have researched have the name of the album and the name of the artist right in the middle for example Madonna’s album celebration.
The spine contains the full track list, a barcode, the record label and in very small prints copyright information. These key factors are what every digipack has. From researching and analysing these covers it is obvious that for my cover to be clear and understandable for an audience it has to have the artists name and possibly an album name also.
bold bright fonts followed by a fairly dark background.The glasses and the watch and bracelet that he is wearing demonstrate that the artist is a typical R&B music artist and he is very rich. This will allow his target audience to follow his trend and this would attract more audience. The image of Tinie Tempah’s arms wrapped around a city is very significant because this connotes that he can influence a lot of people with his style of music and in his way gain more popularity.
The spine continues the style presenting only vital information such as the artist’s name and the album title. The place where they displayed the artist’s name and the album title are on both sides of the spine, some of the other digipacks that I have researched have the name of the album and the name of the artist right in the middle for example Madonna’s album celebration.
The spine contains the full track list, a barcode, the record label and in very small prints copyright information. These key factors are what every digipack has. From researching and analysing these covers it is obvious that for my cover to be clear and understandable for an audience it has to have the artists name and possibly an album name also.
28 January 2012
Research on Digipaks
Digipack Design Conventions
Digipaks were mostly known and introduced in the year 2000. Digipaks were increasingly becoming popular. It grew morewith music producers as it was less vulnerable to cracking then the industry standard jewel cases and had less of an environmental impact. Due to the upbringing of digipaks advertising was needed more in order for the public to buy them. Numerous adverts were put in various media outlets such as magazines. The images above shows a collection of album covers which are mainly to do with song artists and bands that play music within the same genre and more or less have the same conventions. I have researched and
examined these covers closely to see the differences and similarities between them. I have come to a conclusion that the most common thing about these covers are that most of them display the artist’s name. Only a few displays the album title but this is also a common trend amongst them. Moreover each of them demonstrates images, which to the unknowing eye are completely random. Often the image on albums are something which means something to the band themselves and not to the buyer. For example I know that the Stone Roses cover is inspired by the 1968 Paris riots. Whilst travelling Europe, Lead singer Ian Brown spoke to a man who had been in the riots and told Brown that they had used lemons as an antidote to the tear gas; this is why they appear on the cover. Another example is the Arctic Monkeys cover with the man smoking on it. This was a photo taken of one of the bands friends who is also in a band. They gave him and his brother 70 pound to spend on a night out in Liverpool and this photo was taken at the end of the night. This connects to the point of the album which focuses on Saturday nights out and the Sunday mornings following. These examples show how it is often personal reason how bands chose there cover art, rather than something which connects with the audience. However the mystery of why bands chose certain covers makes fans want to know.
Digipaks were mostly known and introduced in the year 2000. Digipaks were increasingly becoming popular. It grew morewith music producers as it was less vulnerable to cracking then the industry standard jewel cases and had less of an environmental impact. Due to the upbringing of digipaks advertising was needed more in order for the public to buy them. Numerous adverts were put in various media outlets such as magazines. The images above shows a collection of album covers which are mainly to do with song artists and bands that play music within the same genre and more or less have the same conventions. I have researched and
examined these covers closely to see the differences and similarities between them. I have come to a conclusion that the most common thing about these covers are that most of them display the artist’s name. Only a few displays the album title but this is also a common trend amongst them. Moreover each of them demonstrates images, which to the unknowing eye are completely random. Often the image on albums are something which means something to the band themselves and not to the buyer. For example I know that the Stone Roses cover is inspired by the 1968 Paris riots. Whilst travelling Europe, Lead singer Ian Brown spoke to a man who had been in the riots and told Brown that they had used lemons as an antidote to the tear gas; this is why they appear on the cover. Another example is the Arctic Monkeys cover with the man smoking on it. This was a photo taken of one of the bands friends who is also in a band. They gave him and his brother 70 pound to spend on a night out in Liverpool and this photo was taken at the end of the night. This connects to the point of the album which focuses on Saturday nights out and the Sunday mornings following. These examples show how it is often personal reason how bands chose there cover art, rather than something which connects with the audience. However the mystery of why bands chose certain covers makes fans want to know.I took a picture 
of a Lady Gaga CD and the digipack that I got from HMV. The Cover is very appealing to de to the fact that it has her image as the attraction. This attacts the customers o come and buy it and because she is well known and also a very good artist.
of a Lady Gaga CD and the digipack that I got from HMV. The Cover is very appealing to de to the fact that it has her image as the attraction. This attacts the customers o come and buy it and because she is well known and also a very good artist.
25 January 2012
Digipak Magazine advert research
Digipak Research Digipak Magazine Ad Conventions
Digipaks started to be introduced into the media industry around the year 2000. With their popularity growing more with music producers as it was less vulnerable to cracking then the industry standard jewel cases and had less of an environmental impact. Due to the rising popularity of Digipaks more advertising was needed in order to get people to buy them so many adverts for Digipaks were placed in media outlets such as magazines. In order to learn more about the conventions of a Digipak magazine advert I decided to look at one in depth. This Advert for Gwen Stefani’s new album, which was placed in an American music magazine contains some of the conventions seen in other music advertisements seen in magazines, for example the main focus of the advert is of the star herself which helps to attract potential customers as they would recognise her face. In the advert they also have a photo of the album itself so that it becomes more recognisable in the shops. Probably the most used convention in all music magazine advertisement is including the places in which you can buy the Digipak. For example in the advert to the right the clearly have it shown that it is sold in HMV and also the fact that the background is black while the text for HMV is purple helps it to stand out and catch the readers attention.
I also carried out some primary research into albums magazine advertising. This advert, which I scanned from a copy of ‘XXI’, also shares a lot of the conventions of a typical advert. Firstly the name of the artist appears at the top of the page with the name of the album right underneath it, the advertisement also features an image of the rapper, which helps fans recognise the advert quick.
However unlike the other adverts I analysed this one includes the date in which it is released, which is December 20th, this maybe because it’s so close to Christmas it tries to enforce that it could be a good gift for someone.
I also carried out some primary research into albums magazine advertising. This advert, which I scanned from a copy of ‘XXI’, also shares a lot of the conventions of a typical advert. Firstly the name of the artist appears at the top of the page with the name of the album right underneath it, the advertisement also features an image of the rapper, which helps fans recognise the advert quick. However unlike the other adverts I analysed this one includes the date in which it is released, which is December 20th, this maybe because it’s so close to Christmas it tries to enforce that it could be a good gift for someone.I also scanned another album magazine advert, however this one was from ‘Q’ like the advertisements before this also follows a similar layout however this one includes a convention not used by the others. This advert contains reviews of the song, which also include the names of the people who gave the reviews in big capital yellow letters, 
which stand out from the blue background. This is done in order to catch your attention as all the reviewers are all well known music reviewers with credibility, telling the viewer that this album must be good if these people say they are.
which stand out from the blue background. This is done in order to catch your attention as all the reviewers are all well known music reviewers with credibility, telling the viewer that this album must be good if these people say they are.
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