Here is a CD digipack for the music artist Tinie Tempah. The front of the front cover is very similar to other digipacks in terms of the context of the page; there is a huge image of the artist in the middle of the cover. This is done to attract the target audience attention. In addition it also has the album title at the top of the cover. As you can see the style and colour on both the front and the spine is very similar, this allows continuity. It helps the image to flow. Moreover the style of font used for both front and spine are again the same. The image gives a convention of R&B genre due to the artist’s poses and fashion sense. The shine and sparkle around the artist connotes that he is a huge star and is a very popular artist. This art style on the artist’s front cover and spine is also highly representative of the R&B genre large 
bold bright fonts followed by a fairly dark background.
The glasses and the watch and bracelet that he is wearing demonstrate that the artist is a typical R&B music artist and he is very rich. This will allow his target audience to follow his trend and this would attract more audience. The image of Tinie Tempah’s arms wrapped around a city is very significant because this connotes that he can influence a lot of people with his style of music and in his way gain more popularity.
The spine continues the style presenting only vital information such as the artist’s name and the album title. The place where they displayed the artist’s name and the album title are on both sides of the spine, some of the other digipacks that I have researched have the name of the album and the name of the artist right in the middle for example Madonna’s album celebration.
The spine contains the full track list, a barcode, the record label and in very small prints copyright information. These key factors are what every digipack has. From researching and analysing these covers it is obvious that for my cover to be clear and understandable for an audience it has to have the artists name and possibly an album name also.
bold bright fonts followed by a fairly dark background.The glasses and the watch and bracelet that he is wearing demonstrate that the artist is a typical R&B music artist and he is very rich. This will allow his target audience to follow his trend and this would attract more audience. The image of Tinie Tempah’s arms wrapped around a city is very significant because this connotes that he can influence a lot of people with his style of music and in his way gain more popularity.
The spine continues the style presenting only vital information such as the artist’s name and the album title. The place where they displayed the artist’s name and the album title are on both sides of the spine, some of the other digipacks that I have researched have the name of the album and the name of the artist right in the middle for example Madonna’s album celebration.
The spine contains the full track list, a barcode, the record label and in very small prints copyright information. These key factors are what every digipack has. From researching and analysing these covers it is obvious that for my cover to be clear and understandable for an audience it has to have the artists name and possibly an album name also.
